Simple Ads, Small Budgets, Big Profits

If you're reading this, you're likely at a crossroads with your marketing.

You might be:

• Tired of relying solely on organic social media that feels increasingly unpredictable and time-consuming

• Frustrated by past experiences with ads that drained your budget without delivering results

• Ready to move beyond the constant launch cycle that keeps your business in feast-or-famine mode

• Sick of growing your email list but not seeing proportional revenue growth

You know there is a better approach to growing your business. One that doesn't involve copying another "7-figure funnel" template, pouring hours into social media with diminishing returns, exhausting yourself with high-pressure launches, or handing thousands over to an ad agency before you’re ready.

If you’re looking to build a system that balances genuine human connection with smart automation and gives you multiple pathways to revenue growth beyond organic social media, keep reading because you’re exactly who this work is for.

Welcome to Honestly Thriving

This is an intimate partnership designed specifically for coaches, program creators and membership owners who want a lean, fun and fulfilling business that doesn't rely on big public launches OR trying to squeeze high profits out of purely evergreen funnels.

Together, over the course of 12 months, we'll work together to build a 4 layer marketing ecosystem that consistently attracts your ideal clients, offsets your ad spend, and fills your main offers while also getting easier and easier to run over time.

The 4 Layer Growth Framework

Here's exactly how we'll build your sustainable marketing ecosystem:

Layer 1: Build Your List

We start with strategic, cost-effective Meta ads that consistently bring new people into your world, people who are genuinely interested in your work. No more hoping the algorithm will show your content to the right people. We'll use small budgets ($5-15/day) to test and validate what resonates, then scale what works.

The key: We test everything before we build it bigger.

Layer 2: Offset Your Ad Spend

Once we have consistent leads flowing in, we add a small tripwire offer that gives immediate value to new subscribers, offsets your advertising costs and creates a clear pathway into your main offer(s).

The result: Your ads start paying for themselves while you build relationships.

Layer 3: Launch to Your List

With a growing, engaged list, we introduce a strategic paid live workshop system you can run regularly. These aren't exhausting, do-or-die launches, they're light-lift, repeatable revenue events that create natural moments for your audience to consider working with you more deeply.

The advantage: You're selling to warm, qualified leads who already know and trust you.

Layer 4: Evergreen Your Winners

Finally, we take what's working from your live elements and turn them into evergreen systems that work 24/7.

The outcome: A business that runs on a sustainable mix of live connection and automated systems.

Why This Framework Works

Slow is smooth, and smooth is fast. Instead of trying to build everything at once, we test and validate each layer before moving to the next. But there's more to it than that.

This framework focuses on consistent list growth, which is truly the heartbeat of any sustainable business. When businesses struggle, it almost always coincides with stagnant list growth. Without regular new leads, even the best coaches find themselves limited in their growth potential.

We also prioritize healthy cash flow by creating and optimizing offers that offset your ad costs. This frees up cash flow to keep reinvesting in your ads and growth instead of constantly worrying about your marketing budget.

The framework builds in real customer feedback loops at every layer. You're not guessing what your audience wants. You're responding to actual market feedback, not just advice from other coaches or masterminds.

This isn't about using ads as a short-term hack or fast cash grab. That's where most people get into trouble. This is about sustainable growth and doing the actual work of being in business…creating great offers, building genuine relationships, and being strategic about your time and energy.

Because let's be honest, as a solo business owner or someone with a small team, you don't have time for every shiny marketing tactic. You need needle-moving activities that create leverage without burning you out or pressuring your people to buy.

It's not sexy or flashy, and that's exactly why it works.

When you follow this approach, here's what happens:

• You're much less likely to get overwhelmed with too many moving parts

• Each decision is based on real market feedback, not theory

• You build momentum and confidence as you see each layer working

• Your final system is rock-solid because it's been tested and validated at every stage

What Makes This Different?

This isn't a course with modules to consume or homework to complete. Honestly Thriving is a collaborative partnership where we work together to build your specific version of this framework.

You bring your expertise, experience, and intuition. I bring the framework, the technical know-how, and 7 years of experience running marketing campaigns for coaches and course creators.

Together, we’ll create something that serves your unique audience and values.

We tackle implementation in real-time, troubleshooting your actual business challenges as they arise. Not a lot of theory, just practical, profitable systems built specifically for your business.

Your Comprehensive Support System

Direct 1:1 Support

• Strategic Gameplan & Acceleration Call We'll map out your personalized roadmap through the 4 layers with clear goals, projects, and timelines

• Daily Coaching & Thought Partnership (Monday-Thursday) Get unstuck, brainstorm ideas, and receive quick feedback through daily voice coaching via Slack

Group Learning & Collaboration

• 2x/month Co-Creation Sessions Join 90-minute group working sessions where we tackle your current layer's projects in real-time

• The Honestly Thriving Community Connect with other business owners following the same framework and share wins, challenges, and insights

Resources & Implementation Tools

• Layer-Specific Templates & Strategies You'll have access to all my templates and resources, organized by layer so you can focus on what's relevant without getting overwhelmed

• Additional team member access Add team members to your portal at no additional cost

Investment

$583/month or $6000 annually

The Honestly Thriving Promise

This isn't about guaranteeing specific outcomes, I can’t do that. I'll guide you through each layer of the framework based on what's working for me and my clients in real time and do everything I can to help you make this your best year yet. We'll collaborate as you implement, optimize together as we go, and ensure each layer is solid before moving to the next.

It's also not a prison. If our partnership isn't serving you, you're welcome to step away at any time.

Is Honestly Thriving Right for You?

This framework is specifically designed for established coaches, service providers and program creators who:

• Are generating at least $5K/month

• Are tired of the unpredictability of launch-heavy, organic-only marketing

• Want to make ads part of their marketing mix without the usual overwhelm

• Believe in testing and iterating based on market feedback, not just theory

• Want expert guidance to implement systems, not just more strategies to consider

• Are ready to follow a proven roadmap rather than piece together random tactics

This is NOT Right for You If:

• You want instant results. This framework requires consistent effort and patience. While you'll see progress in each layer, we're building sustainable systems that compound over time.

• You're hoping for a magic button. You'll need to be at a place in your life where you can show up and implement alongside my guidance.

• You're in the early stages of your business. This works best for coaches and program creators who already have client experience and clarity on their offering.

• You need someone to handle your marketing for you. This is collaborative guidance, not done-for-you service.

Ready to Begin?

If you're ready to move beyond unpredictable marketing and build a business that generates year-round revenue using the 4 Layer Growth Framework, send me an email at kaitlyn@kaitlynandco.com with "I'm ready for the framework" and I'll reply within 24 hours to schedule our Acceleration Kick-off Call 🎉

Have Questions?

DM me on instagram or find me on Voxer (username: kaitlynryan) and we can go over all the things.