Your business should get easier every year.

If you're reading this, you're likely at a crossroads with your marketing.

You might be:

• Tired of relying solely on organic social media that feels increasingly unpredictable and time-consuming

• Frustrated by past experiences with ads that drained your budget without delivering results

• Ready to move beyond the constant launch cycle that keeps your business in feast-or-famine mode

• Sick of growing your email list but not seeing proportional revenue growth

• Largely disillusioned with most marketing tactics out there

You know there must be a better approach to growing your business—one that doesn't involve:

• Copying another "7-figure funnel" template

• Pouring hours into social media with diminishing returns

• Exhausting yourself with high-pressure launches

• Or feeling like your marketing is more of a drain on your energy than a natural extension of your work

You're ready to build a marketing system that feels like you. One that balances genuine human effort and connection with smart automation and gives you multiple reliable pathways to growth beyond just organic social media.

Welcome to Honestly Thriving

This is an intimate partnership designed specifically for coaches and program creators who want a lean, fun and fulfilling business that doesn’t rely on big public launches or organic social media.

Together, over the course of 12 months, we'll transform your marketing approach from exhausting launches and unpredictable results to clear, authentic systems that consistently attract your ideal clients.

Unlike other programs that offer temporary tactics or one-size-fits-all templates, Honestly Thriving focuses on building a marketing ecosystem that feels genuinely aligned with who you are and how you work best. No cookie-cutter strategies, no manipulative pressure tactics—just flexible frameworks that create reliable revenue and get easier to manage over time.

What Makes This Different?

Honestly Thriving isn't a typical course, group program, or mastermind. It's an action-focused container where you'll get direct, personalized help to:

• Build reusable marketing assets that get stronger over time instead of constantly creating something new from scratch

• Use data-driven sprint testing to optimize continuously rather than waiting months between launches for feedback

• Transform your email list from a vanity metric into your primary revenue generator

• Integrate paid advertising into your ecosystem without the usual confusion, overwhelm, or wasted budget

• Design backend offers that sell consistently year-round, not just during launches

• Create a light-lift business model that grows more reliable and efficient with each passing month

Here's How It Works

We’ll implement two strategic systems that work together to solve both the reach problem and the list monetization challenge.

1. Signature Lead Generation System

Inside Honestly Thriving, we'll build your signature system - whether that's a live training, a proven piece of evergreen content, a strategic freebie, or a low-ticket offer - and amplify its reach with targeted, cost-effective ads that work with your budget (whether that's $500 or $5000).

We'll work together to choose the strategy that fits your lifestyle, comfort level, and business goals, and I'll provide full transparency about what each strategy requires - the investment, timeline, and realistic outcomes - so you can choose with confidence. Each month, we'll refine your strategy—from message positioning to audience targeting to conversion optimization—creating a reliable system that consistently brings new people into your world who are predisposed to your premium solutions.

2. Easy-Lift Backend Revenue System

Here's why so many coaches struggle to be profitable with ads: they only focus on System 1. Most of your audience won't be ready to buy your premium offer immediately—and that's perfectly normal. Without a way to monetize the "not yet" crowd, your ad spend struggles to do more than break even. To counter this, we'll implement simple, repeatable, low-key strategies using reusable assets that continue to activate and convert your "buy later" crowd while creating natural pathways to your premium offer.

This system includes strategically stacked offerings such as:

• Live, relaxed workshops that require minimal prep time

• Replay packages that extend the value of your live events

• Low-cost resources and digital products that solve specific problems

Together, these two systems create a sustainable marketing ecosystem that gets stronger and more efficient over time.

Your Comprehensive Support System

Inside Honestly Thriving, you'll receive personalized guidance at every step—from structuring offers and building campaigns to developing conversion assets and troubleshooting when things don't go as planned. 

Direct 1:1 Support

• Strategic Gameplan & Acceleration Call — We'll create your personalized roadmap with clear goals, projects, and timelines so you know exactly where to focus first.

• Quarterly Momentum Coaching Sessions — Every quarter, we'll identify the biggest bottleneck in your system and develop a specific actionable project to keep you on the fastest and most aligned path to success.

• Daily Coaching & Thought Partnership (Monday-Thursday) — Get unstuck, brainstorm ideas, and receive quick feedback through daily voice coaching and thought partnership via Slack. This ongoing access often makes the difference between implementation and procrastination.

Group Learning & Collaboration

• 2x/month Co-Creation Sessions — Join 90-minute group working sessions where we tackle your projects in real-time. These optional calls provide immediate solutions when you need them most.

• The Honestly Thriving Community — Connect with a private group of like-minded business owners who share your values around authentic marketing and sustainable business growth

• Additional team member access — Add team members to your portal and share access to all the strategies, content, tools, momentum coaching calls, and more at no additional cost.

Resources & Implementation Tools

• Personalized Strategy & Template Access — Rather than overwhelming you with 7 years of accumulated resources, I'll curate exactly what you need when you need it. You'll receive customized templates and strategies that specifically address your business goals—ensuring focused implementation instead of endless consumption.

Investment?

• $583 monthly or $6,000 annually  

The Honestly Thriving Promise

There are no big promises or guarantees. This is a mentorship community. I show you what’s working for me and my clients in real time, I guide you as you implement it, and I help you optimize and troubleshoot it as we go.

It’s also not a prison. I'm not interested in contracts and/or chasing people through court. If you don't love it, you're welcome to leave at any time, but you'll need to wait 12 months before being able to rejoin.

Is Honestly Thriving right for you?

This container is specifically designed for established coaches, service providers and program creators who:

• Are generating at least $5K/month

• Are tired of the unpredictability of launch-heavy, organic-only marketing

• Have an engaged audience (even if it's small) ready to be monetized more effectively

• Know their unique approach works but struggle to articulate it consistently

• Want to make ads part of their marketing mix without the usual overwhelm

• Believe their business should support their life, not consume it

• Ready to shift investment from endless marketing education to actual marketing implementation

• Want expert guidance to implement systems, not just more theoretical strategies

This is NOT Right for You If:

• You're hoping for a magic button. Honestly Thriving provides systems and support, but you'll need to be in a place in your life that allows you to show up and implement.

• You want to follow rigid, formulaic marketing. I believe predictability kills engagement so if you're looking for scripts to copy exactly as written or strict "do this, then that" formulas, my approach to marketing won't be the best fit. 

• You're in the early stages of your business. Honestly Thriving works best for coaches, consultants and program creators who already have some client experience and clarity on their offering. If you're just starting out, I recommend getting some client results first.

• You're looking for aggressive growth at any cost. My approach focuses on sustainable, aligned growth that feels good for everyone. If you're solely focused on hitting specific revenue targets regardless of how you get there, we won’t be aligned.

• You need someone to handle your marketing for you. This is a collaborative container, not a done-for-you service. I'll guide you, but you (or a member of your team) will be implementing with my support.

• You're seeking completely passive income. While we'll build systems that are more efficient, this system requires your personal engagement. If you're looking to set up your business to run entirely without you, this isn't the right marketing approach for that.

• You're hoping for overnight results. This approach requires consistent effort and iterations over time. While you'll see progress along the way, we're building sustainable systems that compound—not looking for quick wins that fizzle out.

Ready to Begin?

If you're ready to move beyond launch-heavy, organic-only marketing and build a business that generates year-round revenue while feeling authentically like you, send me an email at kaitlyn@kaitlynandco.com with "I’m in for Honestly Thriving” and I'll reply within 24 hours to schedule our Acceleration Kick-off Call 🎉

Have Questions?

Please reach out at kaitlyn@kaitlynandco.com or find me on voxer (my username is kaitlynryan) and we can go over all the things.