Honestly Thriving.
Business should get easier every year.
If you're reading this, you're likely at a crossroads with your marketing.
You might be:
Tired of relying solely on organic social media that feels increasingly unpredictable and time-consuming
Frustrated by past experiences with ads that drained your budget without delivering results
Ready to move beyond the constant launch cycle that keeps your business in feast-or-famine mode
Sick of growing your email list but not seeing proportional revenue growth
Largely disillusioned with most marketing tactics out there
You know there must be a better approach to growing your business—one that doesn't involve:
Copying another "7-figure funnel" template
Pouring hours into social media with diminishing returns
Exhausting yourself with high-pressure launches
Or feeling like your marketing is more of a drain on your energy than a natural extension of your work
You're ready to build a marketing system that feels like you. One that balances genuine human effort and connection with smart automation and gives you multiple reliable pathways to growth beyond just organic social media.
Welcome to Honestly Thriving
This is an intimate partnership designed specifically for coaches and program creators who want a lean, fun and fulfilling business that gets easier and easier to grow over time. Together, over the course of 12 months, we'll transform your marketing approach from exhausting launches and unpredictable results to clear, authentic systems that consistently attract your ideal clients.
Unlike other programs that offer temporary tactics or one-size-fits-all templates, Honestly Thriving focuses on building a marketing ecosystem that feels genuinely aligned with who you are and how you work best. No cookie-cutter strategies, no manipulative pressure tactics—just proven frameworks that create reliable revenue and get easier to manage over time.
What Makes This Different?
Honestly Thriving isn't a typical course, group program, or mastermind. It's an action-focused container where you'll get direct, personalized help to:
Design backend offers that sell consistently year-round, not just during launches
Transform your email list from a vanity metric into your primary revenue generator
Integrate paid advertising into your ecosystem without the usual confusion, overwhelm, or wasted budget
Create a launch-free business model that grows more reliable and efficient with each passing month
Our Approach: Foundation First, Then Systems
Phase 1: Essential Foundation (First 2-4 Weeks) Before diving into marketing channels and list monetization, we establish the two critical elements that make everything else work:
Your Point of View: Your unique perspective is your superpower. Through guided prompts and deep-dive conversations, we'll extract and articulate your distinct point of view—creating marketing that resonates because it's genuinely you.
Your Year-Round Offer: We will create or refine your premium offer. The focus? Creating something your clients are eager to join, you love to deliver, and you can confidently sell year round.
Phase 2: Sustainable Systems (Remaining Program) Once your foundation is solid, we implement three strategic systems that work together to solve both the reach problem and the list monetization challenge. Working methodically through this natural flow, we'll create the infrastructure that allows you to double, triple, or even quadruple your revenue while preserving your wellbeing:
1. Strategic Point of View Magnet: We'll solve the reach problem by creating a compelling lead generator that authentically showcases your unique perspective. This thoughtfully designed entry point will:
Naturally attract ideal clients who resonate with your distinct point of view
Seamlessly align with your premium offer's transformation
Create an immediate connection through your authentic voice
Build a community of engaged subscribers who value your approach
We'll amplify this point-of-view-rich content through targeted, cost-effective ads that work with your budget (whether that's $50 or $5000). Each month, we'll refine your lead generation strategy—from message positioning to audience targeting to conversion optimization—creating a reliable system that consistently brings new people into your world who are predisposed to your premium solutions.
2. Welcome Mat Offer: Not everyone in your audience is at the same stage of their journey—and that's perfect. We'll create a low-cost, high-value offering that helps identify those ready to dive deeper with you right away. This "Welcome Mat" naturally guides the right people toward your premium solutions while providing genuine value to everyone else, creating a warm, inviting first experience with your paid work.
3. Easy-Lift Revenue System: Most of your audience won't be ready to buy your premium offer immediately—and that's okay. We'll implement simple, repeatable, low-key strategies that generate consistent revenue while creating natural pathways to your premium offer. This system includes strategically stacked offerings such as:
Live, relaxed workshops that require minimal prep time
Replay packages that extend the value of your live events
Low-cost resources and digital products that solve specific problems
Together, these systems create a sustainable marketing ecosystem that gets stronger and more efficient over time.
Your Comprehensive Support System
Inside Honestly Thriving, you'll receive personalized guidance at every step—from structuring offers and building campaigns to developing conversion assets and troubleshooting when things don't go as planned.
Direct 1:1 Support
Strategic Gameplan & Acceleration Call — We'll create your personalized roadmap with clear goals, projects, and timelines so you know exactly where to focus first.
Quarterly Momentum Coaching Sessions — Every quarter, we'll identify the biggest bottleneck in your system and develop a specific actionable project to keep you on the fastest and most aligned path to success.
Daily Coaching & Thought Partnership (Monday-Thursday) — Get unstuck, brainstorm ideas, and receive quick feedback through daily voice coaching and thought partnership via Slack. This ongoing access often makes the difference between implementation and procrastination.
Group Learning & Collaboration
2x/month Co-Creation Sessions — Join 90-minute group working sessions where we tackle your projects in real-time. These optional calls provide immediate solutions when you need them most.
The Honestly Thriving Community — Connect with a private group of like-minded business owners who share your values around authentic marketing and sustainable business growth
Additional team member access — Add team members to your portal and share access to all the strategies, content, tools, momentum coaching calls, and more at no additional cost.
Resources & Implementation Tools
Personalized Strategy & Template Access — Rather than overwhelming you with 7 years of accumulated resources, I'll curate exactly what you need when you need it. You'll receive customized templates and strategies that specifically address your business goals—ensuring focused implementation instead of endless consumption.
Investment?
$583 monthly or $6,000 annually
The Honestly Thriving Promise
There are no big promises or guarantees. This is a mentorship community. I show you what’s working for me and my clients in real time, I guide you as you implement it, and I help you optimize and troubleshoot it as we go.
It’s also not a prison. I'm not interested in contracts and/or chasing people through court. If you don't love it, you're welcome to leave at any time, but you'll need to wait 12 months before being able to rejoin.
Is Honestly Thriving right for you?
This container is specifically designed for established coaches and course creators who:
Are generating at least $5K/month but feel trapped in the launch cycle
Have an engaged audience (even if it's small) ready to be monetized more effectively
Know their unique approach works but struggle to articulate it consistently
Want to make ads part of their marketing mix without the usual overwhelm
Are tired of creating endless content without predictable revenue results
Believe their business should support their life, not consume it
Want expert guidance to implement systems, not just more theoretical strategies
This is NOT Right for You If:
You're hoping for a magic button. Honestly Thriving provides systems and support, but you'll need to be in a place in your life that allows you to show up and implement.
You want to follow rigid, formulaic marketing. I believe predictability kills engagement so if you're looking for scripts to copy exactly as written or strict "do this, then that" formulas, my approach to marketing won't be the best fit.
You're in the early stages of your business. Honestly Thriving works best for coaches and course creators who already have some client experience and clarity on their offering. If you're just starting out, I recommend getting some client results first.
You're looking for aggressive growth at any cost. My approach focuses on sustainable, aligned growth that feels good for everyone. If you're solely focused on hitting specific revenue targets regardless of how you get there, we won’t be aligned.
You need someone to handle your marketing for you. This is a collaborative container, not a done-for-you service. I'll guide you, but you (or a member of your team) will be implementing with my support.
You're seeking completely passive income. While we'll build systems that are more efficient, this system requires your personal engagement. If you're looking to set up your business to run entirely without you, this isn't the right approach for you.
Ready to Begin?
If you're ready to move beyond the launch cycle and build a business that generates year-round revenue while feeling authentically like you, send me an email at kaitlyn@kaitlynandco.com with "I’m in for Honestly Thriving” and I'll personally reply within 24 hours to schedule your Acceleration Kick-off Call 🎉
Have Questions?
Please reach out at kaitlyn@kaitlynandco.com or find me on voxer (my username is kaitlynryan) and we can go over all the things.